Read raw, unedited customer feedback

Here’s an idea to help your team build empathy for what customers are feeling when they use your service. Read raw, unedited customer feedback about your product or service as a team. There’s probably a ton of this data kicking around your...

Prototyping helps clear the err

Reading time: 2.5 minutes We create and review designs primarily in our minds. While our expertise is worth a lot, we’re not perfect and neither are our diagrams. We’re still subject to: known-knowns we think are true, but aren’tknown-unknowns we...

How to review a design

Today, I will share how I like to review a design produced by my design process: QualiMente Design Process I call this a ‘semi-formal’ design review, because it leverages key aspects of a ‘formal design review’ such as: the design is built from...

The design process

Reading time: 4.5 minutes My team designs with the support of several tools. Our design process has several feedback cycles built into it. QualiMente Design Process This design process and supporting tools are tailored to helping us generate designs of processes and...
The genesis of a design

The genesis of a design

Perhaps even more so than science, engineering is akin to writing or painting in that it is a creative endeavor that begins in the mind’s eye and proceeds into new frontiers of thought and action, where it does not find so much as make new things.Petroski, Henry. The...